West Hampstead Central, 156 West End Lane, NW6

West Hampstead Central fuses local heritage with contemporary design and vision to create a unique place that caters for today’s lifestyles. The design is inspired by the area’s elegant vernacular of mansion blocks. The red brick façade and aluminium windows echo the simple colour palette, repeated shapes and proportions of the local architecture. Areas of brick pattern add detail, while the balconies echo the wrought iron railings synonymous with the local area. As well as taking cues from the past, the design also embraces the future, with thoroughly modern building techniques for greater energy efficiency and sustainability. Natural light is maximised, with expansive glazing to each apartment. Gardens have been created to provide the green spaces and natural landscaping that people yearn for. With dedicated co-working spaces on the ground and first floors, retail and small businesses create a hive of activity. As a result, West Hampstead Central will become an integral part of the community and a hub within a highly sought-after area – a place where you can work as well as eat, sleep and play. West Hampstead Central presents a rare opportunity to own a modern home, and live a thoroughly modern lifestyle, in a famous London borough, which is rich in culture and heritage.