We’ve had the coffee revolution, now it’s time for hot chocolate fans to fight back! Later this year, St John’s Wood will see the arrival of up market Knoops, the chocolate shop bidding to be the next Starbucks. Set to offer 22 different chocolate drinks, six different milkshakes and iced chocolate to its discerning customers, the process is simple: choose your chocolate %, milk, and extra flavours like sea salt, orange zest or chilli to be made into a hot chocolate, milkshake or iced chocolate.
All chocolates that are 54% and above are vegan and made with old fashioned cows’ milk from Northiam Dairy in Rye, Sussex, the town where founder Jens Knoop opened his first store, or a selection of plant-based milks. Jens has built a team of chocolate lovers around him, developed an at-home range of chocolate flakes, and even released a chocolate cookbook.